What Are Google Ads

Google Ads (formerly Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Google Advertising has evolved into Alphabet Inc's main source of revenue, contributing US$134.8 billion in 2019 to Alphabet Inc's total revenues. Google Ads offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA).

Google Ads by PD Search Marketing

Search Marketing with Google Ad is New Zealands most popular online advertising medium.

Why is it so popular.?  Simple… It Produces Measurable Results.

With Google use in New Zealand around 80% of all search traffic, Google Adwords is where you need to be promoting your products and services.

The benefits are obvious: 

•    You advertise to people searching on Google and the Google advertising network 
•    Reach people actively looking for information about your products and services online 
•    Easily control costs - pay only when people click on your ad
•    Geographic and demographic targeting ensures you reach the ‘right’ people

We work with small business owners and help them to to take advantage of the massive Google audience. Our clients budget spends are from $400 to $3,000 per month. We set the account up and regularly manage and monitor the account providing a detailed monthly report at the end of the month all for a small cost.

Google Ads Typical Costs

Account setup from $250

Monthly Management - manage ad copy, ad groups, keyword bids, targeting etc. from $125.

Call Us Today (09) 525 0770 or email.